The campaign configurator is used to calculate the guaranteed rate for
your Nexus Media Solutions campaign.
Begin by picking campaign
type.
Restricted products and services includes: Alcohol, tobacco, nicotine, gambling, healthcare services, pharmaceuticals, financial products and services.
Input start and end dates for all flights.
Add separate flights if not all formats will be live at the same time.
Choose channel
Choose what guarantee you want. If a choice is disabled, it's because that guarantee is not available in the chosen channel.
Choose format/format types you will have in the campaign.
Here you can set budget caps to all formats. If you don't set any caps the budget will be fully fluid, and optimized towards optimal performance/impact.
Here you also set which formats that will be live in each flight. Uncheck a checkbox if a format should NOT be live in the flight.
What is the broadest level of geography targeting that will be used in the campaign?
What is the broadest audience targeting tactic that will be used in the campaign?
What is the client's average suitability risk level across the GARM categories?
What brand safety method you would like to be used on YouTube?
Will you use any add-ons?
This is the media you should use when booking the campaign:
A printscreen of this view should automatically have been downloaded. If it didn't download, click "Download Screen" at the bottom of this page. When briefing the specialist, share the printscreen.
Based on your choices (summarized below), we can offer a
The guarantee does not apply if:
- You deviate from the choices
made in the configurator (summarized below)
- Not all required
formats listed below are delivered
- Algorithms, not created by
Nexus Media Solutions, are added to the campaign.
The
guarantee does not include any add-ons offered by other departments than
Nexus Media Solutions. E.g. Adressable Content, Choreograph (fka
Acceleration)
| Format | Check | Base CPM | Base CPC | Base CPCV | Weight | Budget Allocation | Youtube Index | Industry Index | Season Index | Duration Index | Geo Index | Audience Index | Suitability Index | Add-on | Calc CPM | Calc CPC | Calc CPCV | Min Imps | Min Clicks | Min Completes | Weighted Allocation | Max Allocation | Used Allocation |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Native | 0 | 50 | 8 | 50 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Regular Display | 0 | 60 | 60 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| High-Impact Display | 0 | 200 | 200 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| Outstream | 0 | 70 | 70 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| Instream Bumper | 0 | 90 | 0.12 | 90 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Instream Bumper | 0 | 70 | 0.12 | 70 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Twitch Instream Bumper | 0 | 155 | 0.15 | 155 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Instream | 0 | 165 | 0.25 | 165 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Instream | 0 | 140 | 0.25 | 140 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Twitch Instream | 0 | 155 | 0.30 | 155 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Skippable Instream | 0 | 120 | 0.50 | 120 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| YouTube Shorts (Vertical Video) | 0 | 50 | 0.60 | 50 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | ||||||||||
| Audio Instream | 0 | 100 | 100 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| YouTube Audio Instream | 0 | 70 | 70 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 | |||||||||||
| DOOH | 0 | 300 | 300 | 0 | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 0 |